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This week, Pantone announced that it had chosen two colors of the year for 202

December 23rd, 2020 | by: Steve Pollack | Posted in : Marketing, Digital Trends

Pantone announced that it had chosen two colors of the year for 2021: Ultimate Gray and Illuminating (Yellow), a combination of dull, familiar gray and the bright yellow of lemon skin. It’s a choice for the past year of quarantine, a time in which we had to insulate ourselves from the world and curl up in monochrome blankets at home.

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Brands Need to Make UX a Priority as Google Algorithm Ever Changing

December 8th, 2020 | by: Steve Pollack | Posted in : Customer Service , Marketing, New Technology, Websites, Digital Trends

Google announced that user experience (UX) will factor significantly into their site rankings starting in 2021. Google is calling this the Page Experience signal. This move aims to level the playing field so that the Davids can be at the top of the page with the Goliaths. Great news if you had been considering ramping up your site’s UX.

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In 2020, QR codes finally became Cool

September 17th, 2020 | by: Steve Pollack | Posted in : Marketing, Services, New Technology, Digital Trends

The quick response (QR) code has become one of the biggest symbols of the pandemic. According to Juniper Research report, some 5.3 billion QR code coupons will be redeemed by smartphones by 2022.

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