Why Real Estate Needs Social Media

July 15th, 2014 | by: SM SOLD | Posted in : Marketing, Client News, Social Media, Digital Trends

In today’s world, it is important to keep up to date with the latest technologies and trends, especially when it comes to business. It is no surprise that social media is continuing to take a more prominent role within the real estate industry. The best way to promote and optimize your business success is now becoming even more accessible as social media makes it much easier to get in touch with both your current and potential clientele. Using social media is very important for connecting with your client base on a more personal level as an increasing number of people are connected to the vast array of social websites.

The Benefits of Social Media

Using these social media websites to their full potential can greatly benefit your personal connection with your clientele base. Clients or potential clients will feel much more in touch with you- and in the big picture, will increase your chances of receiving more real contact and interest. Through these social websites, there is also the potential to gain more leads through “friends of friends”. Once any client is satisfied with your work, they can easily recommend or link your websites/social media pages and project them to all of their contacts. Expanding your client base is now only a few clicks away thanks to social media.

Your Reputation

Through the use of social media, trust can be built with your clientele depending on the image you build for yourself. The content you post on your page will be what the clients look to in order to determine whether they wish to confide in your work. If the clients find that you are posting helpful/useful information, they may “follow” or “add” you onto their list depending on the type of social media page. Once that has been done, a new lead has been added onto your contacts for future exchange. It is important to have your pages and social media sites properly represent you and your business so that clientele can view your professionalism.

Know the Use of Each Site

Facebook, Twitter, Wordpress, LinkedIn, Hoot suite, and Pinterest are just a few of the most popular social media websites on the internet which can benefit real estate traffic specifically. It is important to be mindful of the separate uses of each site in order to boost the attention each site will receive. On Facebook-pictures, posting relatable or helpful real estate related links/articles.  On the other hand, LinkedIn is known as a more professional atmosphere- one can connect with other businesses or professionals. If you can properly engage your clientele with the appropriate use of these sites, it is guaranteed to benefit your business.

Social media is very important for real estate in the modern world because it is how people all over the globe can connect with each other. Businesses can share themselves to a broad spectrum of clientele or even other businesses. Social media is a great opportunity to increase the level of attention your business will receive.