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SM SOLD in the News

April 12th, 2011 | by: SM SOLD | Posted in : Marketing

SM SOLD was recently featured in The Orange County Register.  The article is written by Adam Probolsky.  To view the full article on The Orange County Register website visit



By Adam Probolsky

Last week I sent a simple tweet. It read, "Have an office in #Irvine. I want to profile interesting Irvine companies and organizations. Email me at TODAY."

I got a response from Steve Pollack of SM Sold Real Estate Marketing, located on Fitch in the part of Irvine off Redhill Avenue that you are never sure is really in Irvine or part of Santa Ana.

I went to meet Steve and see his office. With clean, white leather conference room chairs and a dozen people working in a large office space with no walls, if feels early dotcom.

Fifteen employees and growing, SM Sold serves real estate brokers and agents. They do everything from brochure and sign design to post cards and custom web pages.

With national and international client bases, they have never met more than half their customers. They pride themselves on creating easy-to-use tools that even the non tech-savvy real estate professional can use.

Joseph Freedman, the company\'s sales director, said that one client has their 14-year-old son update her website.

"We handle the technology and marketing so our clients can focus on what they do best, work with their clients and sell properties," explained Pollack, managing director of the company. "In 2004 anyone could make money in real estate. Now it takes a certain competitive edge that we provide."

SM Sold says they don\'t outsource anything to India which is refreshing. And they are in a growth phase, hiring account executives and database programmers.

Freelance columnist Adam Probolsky is a Turtle Rock resident and CEO of Probolsky Research LLC, which specializes in opinion research for government, corporate and political clients. He may be reached at