QR Codes Can Make A Big Difference For Realtors

January 18th, 2012 | by: SM SOLD | Posted in : Marketing

You’ve probably noticed them by now – QR codes – strange 2-dimensional designs that show up in magazine articles, on websites, in newspapers, and in print ads. In fact, sometimes they’re even printed on shirts. But what are they and how can they help your real estate business grow?

QR stands for Quick Response. Think of these codes like new and improved barcodes. Where the old 1-dimensional barcode was limited to conveying 20 digits which various industries used to track inventory and process sales, QR codes can convey a great deal more information and can be easily scanned in a moment by an app on a mobile phone or tablet.

How much information can one of these QR codes convey? A lot more. QR codes on a business card can allow someone to scan and input all of your contact information into his or her phone in a matter of seconds. Including a code in a print ad can allow the reader to link directly to your website or a specific page for a property listing. Incorporating QR codes into a website can allow at-home viewers to see a listing presentation and save the details about the properties they are interested in on their Smartphone or iPad.

And that’s just the tip of the iceberg. The possibilities are endless. So use your imagination and then call SM Sold to see how we can help you incorporate QR codes into your real estate marketing strategy today.