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Periscope for Real Estate

July 1st, 2015 | by: SM SOLD | Posted in : Marketing, Real Estate News, Digital Trends

Periscope is an application that allows users to live stream content from their Apple or Android smartphone. Once you download it, you can start live broadcasts that can be viewed by your Twitter followers. While it’s a fun way to connect with an audience and share one’s world, Periscope also has many applications for business. The simple interface and wide accessibility has made Periscope a tool that is changing the marketing landscape. When it comes to Real Estate, Periscope is an excellent tool that Brokers and Agents can utilize to better showcase their property. In fact, many agents are already adopting Periscope for a wide application of Real Estate uses. Here are a few ways you can use Periscope for your Real Estate business.

Open House

First and foremost, Periscope is a great way to showcase a property. Agents can live stream an open house event, answering the questions of both physical and digital prospective buyers. With Periscope, agents will be able to expand their reach and showcase properties to a much larger audience. Periscope’s chat features allow users to ask questions about the property and make requests. Viewers will be able to get an interactive and personal showing of the home from wherever they are.

Buyer and Seller Meetings

Periscope will allow agents and brokers to hold meetings with buyers and sellers with much greater ease and flexibility. Agents and brokers will be able to present themselves to their clientele in a comfortable and controlled environment. Viewers will be able to send in their questions which will be answered by the agents.

Business functions

While this extends to general business, Periscope could have a major role in streamlining business functions such as tech support. By live broadcasting, tasks can be delegated easily and efficiency can be increased. For example, IT teams can address questions on Periscope and provide live assistance.

Prospective Agents

Periscope will also be an excellent tool that agencies can use to give tours of their workplace.  Prospective agents can have a glimpse at a company’s environment and culture through a Periscope tour. Agents can give presentations on what it’s like to work at their agency through Periscope. This can be a great tool to attract new employees.

Periscope provides a platform that businesses can use to showcase themselves to the outside world. By taking advantage of this feature, your agency will be able to reach wider audiences and present quality content.