SEO, once the end all be all of ranking is now drifting from the head of the pack. Tactics that were once the forefront of marketing efforts should now be avoided. Here are techniques and tactics for 2014 that show how you can drive SEO positively.
First we must look at how SEO has changed over time. With the frequency that search engines change their algorithm, it is no surprise that perpetual change goes hand-in-hand with SEO techniques and its best practices.
Google is the most popular search engine for a reason and we can certainly say that it strives to deliver the most useful and relevant search results related to user queries. Thus, great content has become essential to good website performance. In order to do this, you need a multifaceted and unified SEO strategy that focuses on 4 things: content creation, content promotion, conversion optimization, and user experience.
Ultimately, Google ranks content over company. It’s as simple as finding the most useful answer to a Google user’s question and you find that in the content. Make your content relevant and it will be sent to the front of the line. In order for that content to make an impact, you need to gain exposure. Exposure is the result of promotion. The best methods to promote your content are via social media, outreach, public relations, and paid advertising. With social media you can encourage social sharing, commenting, and engagement. Reaching out to bloggers and influencers in your industry promotes word-of-mouth sharing. PR puts your content in public placements. Paid advertising provides a variety of options on many different platforms.
Conversion optimization helps increase your ROI, which is much more budget friendly than just attracting more visitors. The focus is to capitalize on current traffic through clear messaging, eliminating problematic features, easy sales funnel, the right content at the right time, and measuring for the right insights.
The user-friendly experience is essential to any great website. Google detects how people interact with websites and it paints a picture of the website’s quality. The usability and quality directly influence search engine ranking. The more likely a user is to share or revisit a site, the better the rank.
Understanding the end goal of search engines can help us best determine the optimal SEO strategy. So take this advice and build your website to be simple and accessible with great content.
Learn more from the Search Engine People
1 day ago via Facebook
Offered at $39,950,000 - 1415 Devlin Drive #SunsetStrip listed by client Williams & Williams Estates Estates. #OpenHouse Tuesday 11am to 1pm. thewilliamsestates.com/listing-details/1415-devlin-drive-los-angeles-ca-90069-18299542/259 #LACaravan #BrokersOpen #Caravan #LosAngelesRealEstate
1 week ago via Facebook
#BrokersOpen #Caravan for 1677 N DOHENY DR, BIRD STREETS, CA 90069. For Sale $36,985,000. Tour this 12,000 sq ft luxury custom residence today from 11am to 2pm and a twilight open from 4pm to 6pm. Listed by client Williams & Williams Estates. Perched on a promontory above Hollywood's famed Bird Streets, with views stretching to the Channel Islands, in the prestigious Sunset Strip enclave known as the Doheny Estates, sits this exquisitely designed architectural, custom home. thewilliamsestates.com/listing-details/1677-n-doheny-dr-bird-streets-ca-90069-17279790/235
© 2004 - 2018 | SM SOLD, Inc. - A Real Estate Marketing Company | email@example.com