Regardless of your industry and the size of your company, blogging for your website is essential. By taking the time and effort to produce fresh blog content, you can increase your website traffic, improve your SEO rankings, increase leads, facilitate discussion, position your brand as a leader in your industry, and develop long lasting customer relationships. Let’s take a closer look at exactly how blogging allows you to achieve each of these goals.
Increase Your Website Traffic
With a blog, you can provide your customers with relevant content and drive traffic back to your website. By posting your blog posts on Facebook, Twitter, Linkedin, and other social media platforms, you can give your social followers incentive to click through to your website and continue to follow you on social media.
Improve Your SEO Rankings
Fresh content can give you the chance to rank above of your competitors in search results. When writing your blogs articles, be sure to choose topics, categories, and keywords that you would like your company to rank for. It’s important to note that your rankings will suffer rather than improve if your keywords do not fit naturally within your blog articles.
According to a study by Hubspot, companies with 401-1000 pages of content on their website receive six times more leads than those with 51-100. Therefore, the more content you have on your site, the greater number of estimate or quote requests, form submissions, phone calls, and email opt-ins you’ll enjoy.
Since visitors can comment on blog posts, blogging can give you the opportunity to facilitate discussion that can provide you with new insights into your customers needs and guide you on how to design effective content and marketing campaigns. Be sure to respond to blog comments whether they are on the blog itself or on social media.
Position Your Brand as a Leader in Your Industry
When someone is searching for information related to the product you sell or service you provide and your blog posts appear, you are positioning yourself as a leader in your industry. Writing blogs articles that answer questions, address concerns, and give customers valuable insight can build trust with online visitors and eventually turn them into customers.
Develop Long Lasting Customer Relationships
Even if your product or service is a one time buy, your blog can help you develop long lasting customer relationships. When this occurs, your customers are more likely to recommend your company to friends and family and provide you with valuable referrals.
In order for your blog to be successful, you should research keywords to help you come up with article topics, write enticing article headlines that visitors would want to click, make sure your posts are at least 500 words, use images to capture visitor attention, and include links to related blog articles. You should also make sure that you update your blog at least a few times a week and design it in a user-friendly manner.
Now that you understand the benefits of blogging and know what it takes to create a first-class blog, get to work. Or hire a professional to produce quality content on a regular basis. If you're busy with your day-to-day, handing this task off to an outside source would take the load off of you and your already busy team.
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