Video Marketing is the Wave of the Future

December 19th, 2011 | by: SM SOLD | Posted in : Marketing

It seems like every day there is some new-fangled way to market your company. With the internet, the possibilities seem endless yet woven in among some of the fly-by-night marketing measures there is one trend that is here to stay – integrated video.

In the competitive world of Search Engine Optimization (SEO), there are many different factors that affect your site’s visibility in various search engines. While relevant keywords, blogs, and social media can all help boost your site’s rankings, sites with integrated video content are given priority over those that do not have it by Google, Yahoo, and a host of other search engines. Moreover, if produced properly, video content will not only draw viewers to your site, it will also keep them there decreasing your bounce rate thus further increasing your site’s ranking.  To be clear, video content on YouTube alone is not sufficient. It should be an integrated part of your website in order to create a boost in your site’s SEO.

Consider the following fact provided by Rob Leach, managing director of Line Up, an experiential marketing and content creation agency based in London: today approximately 40% of all consumer internet traffic is generated by video. This statistic comes from a report done by Cisco which estimates that the number will increase to 62% by 2015. With such strong projections, SEO competition will only grow steeper.

Leap ahead of the curve and consider integrating meaningful video content into your real estate website. Contact SM Sold to learn more about how we can help you grow your business.