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Smart Branding to Jumpstart Your Business

September 29th, 2010 | by: SM SOLD | Posted in : Marketing

Whether you’re a huge corporation or a small start up firm, branding and logos help differentiate you from the rest of your competitors. Starbucks, Apple, Nike, Mcdonald’s, Disney, the Olympic Rings, and Coca Cola all have one thing in common they are some of the world’s most recognizable logos.  Logos are a visual representation of your brand. The shapes and colors of logo can either make or break a company’s brand recognition. 

As you enter into the process of branding the first - and perhaps most important - step is to develop your brand strategy. What is the message you want to convey? Your message should be consistent and emphasize your company’s values and goals. A strong message will give you the framework to being designing your logo.

Creativity and originality are essential at this point in the process. Your company’s logo needs to capture the consumer’s eye, increasing consumer awareness to the products and services your company offers. Yet, remember: simplicity is key. A simple logo is one that is clean and uncluttered logo consumers can easily connect with your business. Even some of the best logos created cannot last forever.   Some logos undergo a facelift to keep it fresh, rather than creating a brand new logo. The changes can be minor, as long as your customers feel like your business is still keeping up with their competitors.  Other times a logo may be due to a brand new one when there is new management, company name change, or if a new product gets launched. Either a revamped logo or a brand new one, a powerful logo will help you meet your business goals.

Ultimately, your logo is the face of your company.  A strong and powerful logo takes time and money to develop. It is a worthwhile investment for your company in the long run.