Social Media

8 Marketing Tips for Real Estate Agents

February 27th, 2015 | by: SM SOLD | Posted in : Uncategorized

Marketing should encourage your audience to eventually do business with you and approach needs to be indirect. In 2015, your marketing strategy should focus on humanizing your business and automating things. Here are 8 marketing tips that would help agents to grow the business.

Firstly, be mobile and responsive where website and emails need to be needed to be designed for all devices and screen sizes and be responsive. Sixty-six percent of emails are opened on a phone or tablet.  Also mobile traffic to websites now accounts for almost 30 percent of visits and plenty of reasons why you need to be sure that your business is mobile ready. Also being mobile friendly ensures whoever reads the emails or visits the website has a good that creates a positive sensitivity of the business.

Secondly, use GIFs in email which is soundless graphic grate for getting quick laugh which is used to caption a situation and convey human emotion without using words. It helps to show off the human side of the business and give the business a touch of character and personality.

Thirdly, automating content marketing by writing a perfect email newsletter and sharing content with social networks. Also connecting with freelance writers to do the writing and finding content to share on social media, there are two tools Zite and Flip board.  Automating some of your content marketing and sourcing can help free up time to focus on more important things.

Fourth, experimenting with new apps for example hyperlapse app is a new app that Instagram launched this year. Using time lapse photography technology and impressive image steadiness software.Hyperlapse’s biggest claim to fame is the image steadiness power it has and as a unique way for agents to liven up content they share in Instagram, Facebook and Twitter. Hyperlapse app gives listing viewers an even more in depth view of the area.

Fifth, boost your Facebook post which has made a lot of change past years and the biggest change in the organic posts from business pages in the news feed. Also going to Facebook business page few times each month and post blogs and videos to make sure that it was that is read by people or seen in it for example real estate customers might increase their posts that link to their email newsletter.

Sixth, Utilize browser plugins which could be used to automate marketing activities and real estate can benefit using browser plugins to automate social media. Also to save time on looking to post things in the social media such as twitter ,Facebook or LinkedIn, it is easy to use apps on the phone or tablet like flip board and it is a huge time saver.

Seventh, revamp your email strategy where email is the best way to stay in front of your past clients and is a smart investment because they’re your best source for new business leads. Also making sure that you that the content is both personal and something that the recipients like to read.

Eighth, grow your email list by sending emails to your past clients is important and never know when your next sale will come from but if you continually in front of a large audience increases chances of getting a new client.